We are all aware of how much the social media trend has changed the way people communicate and do business with each other, and we are becoming more aware of the change in the field of journalism. With the cost of cameras, video cameras, and video editing software more and more people are taking to the streets with their video cameras to report the news, both local and national.

Not only is this an interesting hobby for people, but its actually affecting the world stage of media and how the news is reported. There has always been an attempt to suppress the media in various countries, but now that everyone has a camera in their pocket with the new cell phones, it has become much harder to suppress the news and its become easier for people to report on whats important, both to them and to the world.

This is not just important for the user, but it has become an instrument of freedom, its a political instrument, both of capturing wrongful doings and of syndicating helpful news. The trend has already changed the face of broadcasting and news coverage. Its important to learn some basics of how to shoot video, how to conduct interviews and cover the news. Its empowering to know that we can all continue to contribute to world knowledge.

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photo credit: geehall2

With all the social marketing directions people are going it may be hard to decide which way you should go. Keep in mind the trends, and today the trend is video marketing. This is the trend not just for businesses, but for personal use as well. Youtube and other places such as eHow have become a type of search engine. People go there for information about a thousand different subjects. Everyday people are making videos about every type of subjects you can imagine.

Not only is the concept becoming commonplace, but its also becoming inexpensive to create. Just about every computer you purchase these days comes with some type of video editing software along with a built in camera. Also, the video cameras offered these days are of high quality and are quite inexpensive. There are a host of video cameras offered that can turn you into a small recording studio right in your home. Here is a rundown of one such camera. There are many others coming out every day, so watch for the latest and greatest.

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The first step in marketing your information is knowing how to post it to the web and how SEO works. When posting video to social media channels and to the internet there are some steps to be aware of. Google does a lot behind the scenes and you need to be aware of SEO video basics in order to get your video found by potential customers.

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Online video gets you noticed.

• On-demand accessibility. Internet-ready media is everywhere: from laptops to smartphones, on-demand accessibility by consumers has dramatically increased. The appetite is insatiable: fully 62% of adult Internet users have watched a video on video-sharing sites such as YouTube and Google Video, up from 33 percent in December 2006.* This growth outpaces all other Internet-based activity.

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